TNT (Terrassa Noves Tendències) is a festival dedicated to new artistic formats, promoting experimentation, innovation, and support, always being surprising / Bakoom Studio
Because of the nature of the project, a dynamic visual identity (I love these) was a must, and we were right, it looks amazing.
Always changing, revealing different stuff, not too serious- kinda playful.
Some level of interaction is always appreciated. For this case, we made a rather simple but interesting AR filter following the rest of the brand style so people can be part of this festival even more.
Dynamism is good but we need some kind of stability and contrast too. The TNT logo is built on two layers: The lower one, which just says TNT; and the top one, where the magic happens.
This double typesetting is built to describe the freshness of the festival: Unexpecting and always open and ready for new trends.
Terrassa Noves Tendències not just brings the best and most recent stuff but is also fresh, dynamic, and sleek.
Motion design and AR filter making.
Composition design and graphic resources.
At Bakoom Studio, Servei de Cultura de l'Ajuntament, Terrassa
2020