Terrassa Música Moderna is a local music festival that brings contemporary artists and bands to town for a casual, and friendly experience / Bakoom Studio
The art direction for this year's campaign places more importance on individual concerts while creating a game with the spectator:
Uncovering the band with a strikethrough gesture, as if we were erasing or scratching part of the poster to reveal what’s behind.
Organic but abstract and easy-to-understand resources matched with vibrant colors frame what is all about, the music, of course.
Motion design, conceptualization and mockup composition.
Brand conceptualization and graphic composition.
At Bakoom Studio, Servei de Cultura de l'Ajuntament, Terrassa
2020