Festival Internacional de Fotografía de Castilla y León 

We are talking about photography, and the emphasis has to be that. The F letter was the starting point, and not just because of the acronym (FIFCYL) but also because of Focal length, the thingy that dictates how much of a picture is in focus.

Thanks to this bold and red F we don't only have a simple and recognizable logo but also a magic element that can interact with the whole composition, being in and out of focus as we please and creating layers of depth.

This single concept of blur wraps the brand entirely, putting all the focus (pun intended) on the Festival Internacional de Fotografía de Castilla y León.