Espai Vapor '21 

Art direction and communication for Espai Vapor, a music festival organized by the culture department of Terrassa city during the main festivities / Bakoom Studio

Kitsch is trendy- or not, but we don’t care, and that’s even kitsch…ier.

This year Espai Vapor "goes viral" and it is really hard to do something that represents the Internet without looking like it was made by boomers (no offense).

We have the basics: Easy shapes, easy colors, and easy animations. Mix all of these and you’ll have not just a bunch of possible combinations but also a mini-universe full of life ready to be eaten by your eyes.

Oh yeah, and stickers, who doesn’t love stickers?


The thing is (and I don’t know if you’re aware of this) but we just started living in a global pandemic and guess what, producing stickers is a tedious job, (also real stickers can’t have animations) so Instagram was the best medium for this resources.


Virtual stickers, anyone can use them, stick ‘em in your stories, watch them move!

We all know trends on the Internet don’t last long and that’s why this was kinda tough, using CatJAM was a risk but… I still think it's pretty funny.

Contribution

Responsible of

Motion design, conceptualizacion and video edition/composition.


Participated in

Brand conceptualization and graphic composition.

Credit

Art Direction / Motion Graphics

At Bakoom Studio, Espai Vapor, Terrassa

2021