Art direction and communication for Espai Vapor, a music festival organized by the culture department of Terrassa city during the main festivities / Bakoom Studio
Kitsch is trendy- or not, but we don’t care, and that’s even kitsch…ier.
This year Espai Vapor "goes viral" and it is really hard to do something that represents the Internet without looking like it was made by boomers (no offense).
We have the basics: Easy shapes, easy colors, and easy animations. Mix all of these and you’ll have not just a bunch of possible combinations but also a mini-universe full of life ready to be eaten by your eyes.
Oh yeah, and stickers, who doesn’t love stickers?
The thing is (and I don’t know if you’re aware of this) but we just started living in a global pandemic and guess what, producing stickers is a tedious job, (also real stickers can’t have animations) so Instagram was the best medium for this resources.
Virtual stickers, anyone can use them, stick ‘em in your stories, watch them move!
We all know trends on the Internet don’t last long and that’s why this was kinda tough, using CatJAM was a risk but… I still think it's pretty funny.
Motion design, conceptualizacion and video edition/composition.
Brand conceptualization and graphic composition.
At Bakoom Studio, Espai Vapor, Terrassa
2021